Description

MSc Public Relations and Strategic Communication

The MSc Public Relations and Strategic Communication course from University of Stirling gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you’ll need for a successful career in communications and public relations.

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Programme ID SP - Undergraduate

Programme ID SP - Postgraduate

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Duration

1 year

Starting Date

September

Tuition Fee

£ 19,645

Location

Stirling, United Kingdom

About The Course

You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Careers in public relations (PR)

Our Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.

Our alumni are found around the globe in public, private and voluntary sectors. Many graduates work in PR consultancy roles, in-house communication departments in various organisations, NGO advocacy and communication, or have started their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Our graduates typically occupy positions such as:

Communications Officer/Manager
Public Relations Officer/Manager
Media Officer
Social Media Officer/Manager
Internal Communications Officer/Manager
Corporate Affairs Officer/Manager
Public Affairs Officer/Manager

Organisations our graduates work for include:

Pfizer
Nike
UK Government
Office Depot
Police Scotland
The National Museum of Wales

Others have stayed in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Interested? Get started today!