Description

MSc Public Relations and Strategic Communication (Online)

This Public Relations and Strategic Communication (Online) from University of Stirling will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills.

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Programme ID SP - Undergraduate

Programme ID SP - Postgraduate

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Duration

12 or 16 months

Starting Date

January, September

Tuition Fee

£ 12,000

Location

Online

About The Course

You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Career

Our Masters will suit those who want to develop managerial careers in public relations, organisational communication, corporate communications or communication management.

Our alumni are found around the globe in public, private and voluntary sectors. Many graduates work in PR consultancy roles, in-house communication departments in various organisations, NGO advocacy and communication, or have started their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Our graduates typically occupy positions such as:

Communications Officer/Manager
Public Relations Officer/Manager
Media Officer
Social Media Officer/Manager
Internal Communications Officer/Manager
Corporate Affairs Officer/Manager
Public Affairs Officer/Manager

Interested? Get started today!